Ben Winters
Ben Winters
Problem statement: CVS Health app was in the process of being updated to have more of modern look and feel. The Deals page (which was its own separate page) is now going to be included in the Loyalty ecosystem.
Requirements/Goals: Refresh the UI for Deals on app and web. Look and feel of app must mirror rest of SuperApp. Include personalized deals, deals on card, and saved deals as well as a way for the user to sort and filter the deals.
Design Process: My design process included a competitive analysis, lo-fidelity wireframes for concepts, lo-fidelity design mockups, interactive prototypes for moderated user testing, multiple rounds of iterating, and hi-fidelity mockups for handoff to development.