Ben Winters
Ben Winters
When a user performs a search for a flight on a popular search engine and the user clicks on the TripAdvisor link, they will land on a “lander” page. There were several different layouts for the fare cards on this page as well as on other pages throughout the website. I was tasked with the challenge of making the fare cards universal so they could live anywhere on the site and all look the same, while keeping the design responsive. Additionally, I redesigned the customer reviews portion of the page in order to have the same look and feel as the fare cards.
End Result: Increased revenue by $500,000 vs. control version.